Samantha Cameron has announced the launch of her London based fashion label Cefinn's first ever cashmere clothing collection.

The British fashion designer modelled the new collection, including jumpers, blazers, and coats, in a video shared on the brand's Instagram account, captioned 'Introducing our first cashmere collection! The perfect pieces to have in your wardrobe over the coming months to help you keep warm and stay stylish. Cashmere knits also make the perfect Christmas gift - go classic with the effortlessly chic collared Gillian jumper, or for a fun and impactful look with our Love Lips design. There is something for everyone!'.